ABSTRACT
Mobile has become a prevalent access platform to media content, transforming both the flows and consumption routines of audiences. Digital content, together with communications, stars the average application-mediated mobile Internet use: almost 75% of the time using mobile apps involves digital-content-related activities. Functional optimization is one of the reasons behind the success of mobile applications as an interface to the Internet. Everything within mobile—including content and media—is entangled with identity performance and interpersonal dynamics. The outlined model allows identifying the functional orientation of mobile content applications’ interfaces in relation to the described areas. If applications in the functional area of Management evolve in the direction of socially oriented, content-focused interfaces, mobile social networks seem to progressively become content-oriented, interaction-focused applications. The driving idea emerged after developing a proposal of taxonomy of mobile content applications that subsequently founded a methodological approach.
