ABSTRACT
The neoliberal organizing of global health has shaped the structural determinants of health, weakening labor unions, flexibilizing the global movement of labor, and creating conditions of disenfranchisement through structural adjustment programs in the global South that have catalyzed the global movement of labor. In the dominant health communication literature on immigration, the normative idea of immigration accounts for acculturation or cultural adaptation, suggesting pathways for enabling the immigrant communities to adapt to the host culture. The dominant approach to immigrant health in the health communication literature conceptualizes immigrant health in the context of acculturation, the movement of health of immigrants along a continuum from the point of entry to incorporation into the host culture. The cultural sensitivity approach is based on the premise that relevant cultural characteristics can be identified and selected to guide the development of persuasive health communication interventions targeting immigrant communities.
