Geomedia is a term that first began to appear in various academic writings a bit under a decade ago. T. Thielman set his use of the neologism in a context of broader shifts in both media and geography, adopting 'media geography' as the overarching banner to deal with the interaction between 'locative media and mediated localities'. Several characteristics arguably distinguish contemporary media platforms. In terms of thinking the field of geomedia, the most important are: greater diversity in situations of production and use; new capacities for devices and platforms to use location awareness and changing temporal patterns of communicative exchanges. If the former relates to the manifold ways in which mediation and mediatization reconstitute social practices, the latter suggests the need to reconsider the customary relation between 'media' and all that we have conventionally placed under the heading of 'immediacy'. Geomedia studies may well offer a fertile space in which such an encounter might begin to be elaborated.