ABSTRACT
This approach to partnership working, using the hook of football, to drive positive health change, does offer clear opportunities to reach particular groups of people, notably men and disaffected groups more generally. This is why BACT have worked in collaboration with Public Health on wider campaigns, for example the annual Health and Wellbeing fixture, which allows partner organisations to raise awareness of issues such as smoking, alcohol consumption, as well as health tests for the fans. The fan base of a football club (typically male) creates opportunities for partner organisations to engage with those harder to reach groups. This includes those individuals who may not go into a GP surgery for a health check or attend a local gym, but will engage with BAFC branded programmes and their staff.
