ABSTRACT
Less than 40% of men and 30% of women met the current recommendations for an active lifestyle and with insufficient physical activity levels, concerns prevail over the health and well-being of the UK population, along with thoughts as to how best to intervene.1 There is developing interest in the use of sporting settings as a channel to connect people to health improvement services including Rugby League and Cricket.2 While ‘top flight’ football clubs have also been deployed as a way for connecting to communities on health-related matters including those hard-to-engage groups from children to older adults.3 An emerging body of research highlights football is associated with positive motivational and social elements that support the maintenance of a physically active lifestyle.4
