ABSTRACT
Motorclassica-The Australian International Concours d’Elegance and Classic Motor Show has only been on Melbourne’s automotive events calendar for six years but is now an established and popular event promoted as ‘Australia’s premier automotive extravaganza’. Whilst its publicity focus is past and present marque prestige and exclusivity, Motorclassica is remarkably inclusive, although a degree of automotive enthusiasm, knowledge and ownership, actual or aspirational, may be advantageous. The event’s exhibitors are primarily from the automotive industry in one form or another: production, sales, auctions, enhancement, publishing and media.
