ABSTRACT
This chapter focuses on the theories and methods in these latter fields and shows how these are able to study subtleties of everyday racism that are difficult to assess in other disciplines and with other methods. It shows that the polarized nature of underlying racist ideologies may be expressed and emphasized by many types of structures at several levels of text and talk. The chapter also shows that what kinds of structures and strategies of discourse are particularly relevant in this reproduction and acquisition process. It examines that specific properties of discourse show the structures of underlying biased models, prejudices, and ideologies and may thus be efficient in the formation of racist mental representations among the population at large. The chapter examines some fragments of an opinion article in a popular daily newspaper from the United Kingdom with millions of readers. It emphasizes that Discourse Studies (DA) is a discipline and not a method of analysis.
