Introduction

In our evaluative research project at the United States Holocaust Memorial Museum in Washington, DC, we focused on visitor interaction on-site & post-visit engagement with Museum programming on contemporary genocide through the interactive installation From Memory to Action: Meeting the Challenge of Genocide (FM2A). In our longitudinal study (2009–2010), we found that the FM2A installation, in tandem with its associated website, creates a “third space ” for social engagement & content contribution (via an interactive pledge activity) & a powerful catalyst for ongoing action in the spaces of visitors’ home communities. The responses of the evaluation participants demonstrate the ways in which the FM2A participatory activities can engender multisited action, with on-site content engagement continuing off-site & post-visit, resulting in ongoing individual transformation that enables social action- oriented effects.