ABSTRACT
A prominent part in the wide diffusion of that new art of building, and in its standardization, was played by agencies that specialized in offering to industrial companies an on-demand planning and execution service. One may view communication as the key instrument for enabling building of industrial societies as well as, apparently, for new forms of sustainable development. Prior to modern industrialization, architects used to be invited for enhancing industrial initiatives and activities, directly or indirectly supported by the political power in the interest of the state. Within industrial heritage, railway history and its physical monuments have helped to provoke widespread public interest, as has the more recent curiosity for cars and aircraft. In the heritage of industrial societies one can discern a major change in the composition of the leading social groups: traditional hierarchies were disturbed and constrained to open their ranks to growing cohorts of indispensable engineers, bearers of new talents and promoters of a new culture.
