ABSTRACT
This chapter discusses some of the events that took place between the death of Greta Garbo in 1990 in New York City and her interment at the Woodland Cemetery in Stockholm in 1999. Eventually Greta Garbo became one of the biggest stars on the silver screen. She was iconized as "The Divine", as beautiful and as unattainable as a goddess. The circumstances were very different between the violent death of Princess Diana and Garbo, who died of natural causes. The fact that Garbo was to be buried in Stockholm became headline news in Sweden as well as internationally. In the Swedish media bringing Garbo's ashes "back" to Sweden was described as a national triumph. The case of the Garbo ashes can be read as a kind of pop-cultural repatriation performance in a tourism setting. Diana had regularly been labeled an "icon" during her life, but in a pop-cultural and secular sense.
