ABSTRACT

This chapter discusses how the reproduction of gourmet markets can be considered as part of a class process if such a model is intended to attract higher-income and better-educated groups while ignoring most of the population. It proposes that the reproduction of gourmet markets is part of an urban competitiveness strategy focused on the attraction of investors and the generation of spaces targeted at residents and tourists with high purchasing power. The chapter also discusses the specific characteristics of the reproduction of the 'gourmet' model by analysing the cases of Mexico City and Madrid. It is based on an exhaustive revision of previous research on gourmet markets and new consumption practices, with an emphasis on cultural omnivorousness. The success achieved by gourmet markets such as Mercado de San Miguel (Madrid) and Borough Market (London) has provoked an interest to replicate them in different markets around the globe.