ABSTRACT
For many years, the trend within the information and communication technology (ICT) industry has been to see people with disabilities as a niche market where a limited amount of accessibility-reliant companies invest time and resources, where external funding opportunities provide monetary support from a charity model (AEGIS 2009). It is often the case that extra accommodations have to be made to include people with disabilities in the market rather than there being systematic production that addresses the particular needs of people with disabilities from the very beginning of the process (AEGIS 2009). It further proves that the marketing of accessible products and services is minimal and the costs involved cannot compete with larger mass marketing campaigns.
