ABSTRACT
This chapter critically reviews five hospitality marketing concepts, namely, production, product, selling, consumer and societal marketing concepts, by examining their application to tourism destinations and hospitality businesses. The review presents background information regarding the emergence of the marketing concepts in the manufacturing industry during the 1920s and how they transitioned from one era to another based on supply and demand dynamics. The chapter relates their adoption by the tourism / hospitality industry and how they are being used at various stages of a destination product or hospitality business life cycle.
The use of these marketing concepts is fairly new to this industry; therefore, it is important to critically analyze them within the context of contemporary hospitality business marketing.
