ABSTRACT
This chapter attempts to expand the comprehension of important driving forces in hospitality marketing. The aim is twofold: (1) it provides a theoretical framework related to the current state of the art of hospitality in relation to its connection to tourist destinations as well as the implications of this relationship for future design hospitality marketing strategies and (2) it maps and categorizes some of the main trends influencing future hospitality marketing as well as the implications of these trends.
