ABSTRACT

Claims of racial progress and racial unity have been plentiful thanks in part to changing technologies and political victories in the US. In reaction to these claims of a post racial society, whites have maintained racism by engaging in racial performances in front of multiracial audiences publicly that appear non-racial or 'colour-blind', in order to not be seen as racist. Past literature regarding two-faced racism in US society is examined concluding with the findings and the implications they may have for understanding racial performances online. In examining racist language and behaviours in chat rooms, the special boundaries delineated by Picca and Feagin seem to be blurred in cyberspace. Building on these studies by exploring a specific online gay hook-up site, the chapter examines the role of two-faced racism in racial preferences for gay men. Two-faced racism depended on why the men used the website, and what they thought of race within the website.