ABSTRACT
This chapter examines women sex workers' online advertisements in major US cities, exploring the various gendered and radicalized implications of their marketing, particularly in relation to identity, pleasure and sexual health. Few published studies explicitly examine sex workers' self-marketing techniques, despite increased use of the Internet for social, sexual and commercial exchange. The Internet is increasingly popular among sex workers because it provides an inexpensive and relatively anonymous space to advertise to potential clients while also being somewhat safer than 'street prostitution'. Several recent studies have examined demographic differences among Internet-based sex workers and outdoor or street sex workers. The shift to online advertising has changed the way that sex workers communicate concerns of sexual health and safety. The issue of sexually transmitted infections (STIs) was raised by 17" of the advertisements. More than half of advertisements include information about 'acceptable' and 'unacceptable' clients.
