ABSTRACT
Entrepreneurship education has witnessed a shift from teaching about entrepreneurship in different forms towards encouraging the actionand activity-based training of students for entrepreneuring through business plan writing on fictitious or concrete ventures to enacting these ideas in real life. For example, Ollila and Williams-Middleton (2011) describe ways in which a venture creation approach allows students to “test the waters” while reflecting on real-life situations and while exploring entrepreneurial behaviours (see also Williams-Middleton & Donnellon, 2014). Though there has been a growing focus on simulating or experiencing entrepreneurial behaviours through entrepreneurship education, little space has been given to students’ reflexivity in positioning themselves as learning subjects beyond educational settings. Yet very often questions posed by our students in the classroom, for example when listening to entrepreneurs telling them about their venture journeys, start with a “why” statement, clearly expressing their desire to engage with reflexivity. Reflexivity is then not only understood as a kind of generalized self-awareness (Swan, 2008, p. 393) but also as a concern for the world at large (Swan, 2008, p. 394).
