This chapter considers what drives the faith based not-for-profit, and gain an understanding of its approach to strategy, leadership, public policy and brand management. It reflects the obstacles that it has encountered along the way. The chapter uses convenient labels such as community housing, retirement living, or residential aged care, however Churches of Christ Care is actively seeking to remove barriers between service streams and types, at least internally anyway. The organisation is governed by a skills based and remunerated board who are accountable to the membership of Churches of Christ in Queensland, represented by a group elected from the membership of the churches. Churches of Christ Care is principally focused on the areas of: Children Youth and Families; Community Housing; and Seniors and Supported Living. Churches of Christ in Queensland promotes three core values, also well steeped in biblical principles: modelling unconditional love; being good stewards; and behaving with integrity.