ABSTRACT
The foundation of YGAP's whole approach is entrepreneurialism. Rather than using traditional aid models, they operate in many countries throughout the world by finding and supporting local 'impact entrepreneurs' who are changing lives in some of the world's toughest communities. The organisation's own operation, including fund raising, is also based on entrepreneurialism. YGAP appeals to a young, innovative audience due to its unique impact model. Many young people have become angry and disheartened in recent years at the lack of impact of the big charities/NGOs and the lack of real change and prosperity within the developing countries in which they work. The YGAP experience dispels many negative perceptions about the motivations and interests of younger generations. It also demonstrates that a social enterprise approach harnessing entrepreneurialism with a social conscience has immense potential for the engagement of future generations, given the right leadership.
