ABSTRACT
The non-profit sector is a significant contributor to Australian life in a community, cultural and environmental sense. Non-profit leaders face a future that looks nothing like the past—one in which they must deal with changes in government policy, increased regulation and accountability, rising costs, higher funder expectations, the need to prove impact, systemic change, tougher competition and the impact of digital innovation. While there is often a case for outsourcing platform management, crowdfunding, where members of the public are invited to contribute to a community fundraising target usually tied to a specific project, has shown the value of controlling an effective and efficient digital fundraising platform. Leaders play a critical role in securing the financial future of their organisations. With so much competition from an ever-increasing number of socially-motivated enterprises, non-profit leaders looking to achieve financial sustainability will need to be proactive, enterprising and results-focused.
