This chapter discusses an account of how Radio 3 and Classic FM fulfil different but overlapping roles in classical music industry. It intends to be a midpoint that builds on musicology and sociology on both radio and the state of classical music, and which looks ahead to consider how public musicology might respond to the modern realities of classical music. This issue applies equally to Radio 3 and Classic FM, yet notice how the arguments we have chronicled so far also describe, characterise, and implicitly limit classical music, assuming it to be either 'aloof', 'spiritual', 'special', or 'solacing'. The chapter defines public musicology as a bidirectional process is intended to imply not only that musicology should pay greater attention to public-musicological artefacts, but also that music, the classical music industry, and musicology itself would benefit from closer cooperation.