ABSTRACT

This chapter describes to deepen understanding of artist management, including the particular challenges managers faceed. It examines artist representation in different territories: Local managers administer representation in one country or, sometimes, a small number of countries. If the artist appointed the Local Manager, perhaps before the General Management relationship started, the commission claim is also likely to be respected, as there is often a personal bond between the artist and their Local Manager and the General Manager would be reluctant to end such an arrangement. Artist management faces many specific challenges-the number of chamber music ensembles on management rosters has, for example, fallen markedly in recent times-but for the purposes of this chapter. The Internet is much vaunted for its ostensible ability to bypass intermediaries, but as we have seen, to describe artist managers as such would be to oversimplify their role.