ABSTRACT
In market transactions, agents can be divided into two broad categories: insiders versus outsiders. The examples can be producers versus consumers, companies versus investors, employees versus employers (labor market), etc. Insiders can change reality bymanipulating substanceorappearance (Soros, 2013, p. 313); outsiders try to pierce the veil of appearance in order to understand substance. Insiders are on the reality side while outsiders are on the cognitive side.
