ABSTRACT
Evaluations of programs whose purpose is to increase recycling in Denmark through changing consumer waste handling practices are reviewed and the results discussed in a behavioral science framework. Denmark is one of die fastest-moving European countries with regard to policies targeting consumer waste handling. Danish authorities have succeeded in motivating consumers to source separate waste. Possible explanations for the positive attitudes are discussed. The good intentions of seemingly well-motivated citizens are not always borne out in adequate action. Possible reasons and implications for policy are discussed.
