ABSTRACT
People's ethical judgments differ. Why? Examples can be found in realms as diverse as the accounting profession, intellectual property rights, advertising, personal selling, and university admissions. Why did some partners at PricewaterhouseCoopers believe it was ethically right to charge clients the gross ticket price on travel expenses, thus pocketing "back end" travel rebates, while other partners believed it wrong to do so (Weil 2003, C1)? Why do some people believe it is ethically right to download copyrighted music, while others believe it is wrong? Why do some people believe it is right to advertise products targeting children, while others believe it is wrong? Why do some people believe that providing gifts to purchasing agents is right, while others believe it is wrong? Why do some people believe it is right to consider race and ethnicity in university admissions policies, while others believe it is wrong?
