ABSTRACT
An overview of Australia in the new millennium is presented from a marketing and consumer behavior vantage point. After a brief historical introduction, the trends in the Australian environment, together with their implications for marketing management, are presented. The Australian economic climate is discussed, followed by the demographic, social, and cultural environment in Australia and the marketing implications. Australia is presented as a developed nation that has coped well with the recent global crises and that has an economy that is in good shape for the short-term future.
