ABSTRACT

In the Philadelphia Inquirer: low-power television (LPTV) station owner Ronald Caponigro reported on his devotion to the medium noting the low interest by cable companies and general public fails to deter his enthusiasm and commitment. According to low power television (LPTV) consultant John Kompas, the average monthly income of a low-power commercial outlet in 1994 was in the vicinity of $21,000. Kompas also notes that the emergence of the new networks have helped generate income over the last few years. To get regional and national advertisers, local LPTV stations often have to adapt the national campaigns of the potential sponsors to local situations and to the targeted audiences. In 1998 the Community Broadcasters Association (CBA) appealed to the federal courts to overturn Federal Communications Commission (FCC) rules that protected cable systems, giving them further economic advantage over LPTV stations, by deregulating cable's leased-access rates.