ABSTRACT
Good learner experience in digital learning products can be created through a process called learner experience design (LXD): product design directed toward learners. The English language teaching (ELT) industry and profession is at a fascinating point in its response to the digital revolution. A number of venture capital-funded educational technology companies from outside ELT are, to some extent, filling the void. Many digital language learning products, from simple apps to sophisticated learning management systems, seem to have taken their cue from the TV remote control. The application of User Experience (UX) design principles and processes has the potential not only to improve the UX of digital language learning products, but also to improve the overall learner experience. User personas are archetypes of the people who will be using the product or service. User journeys describe how the user will interact with the product or service — in other words, how the user stories will be carried out in practice.
