ABSTRACT
This chapter aims to examine the adoption of corporate social responsibility (CSR) in the strategic planning process of a major governmental agency in Malaysia: Bintulu Development Authority (BDA). The goal is to identify the strategic values of such adoptions which contribute to the firm's positive triple-bottom-line performance, such as financial strengths, investment growth, industrialization, urbanization, core businesses with CSR added on, and environmental preservation, and the linkages of such values to the resource-based view (RBV) theory's assertions of a valuable asset. The chapter examines the adoption of CSR, enabled by organizational leaderships, in the strategic planning process of BDA in four different components. These components are the strategic intent in engaging CSR practices, the CSR planning that incorporates CSR strategies and programs into the organizational core businesses for implementation, the control of CSR performance, and the measurement of triple-bottom-line results, which addresses the tensions between the financial and the non-financial performances.
