ABSTRACT
In today's fast-paced, mobile, and always-on customer-centric world, marketers have more data at their disposal than ever before to help understand consumer behavior and trends while also informing critical business decisions. The first significant trend in big data's evolution was visualization. While big data gets much of the attention it's more important than ever before to leverage both analytics and consumer insights to generate a true 360-degree view of consumer behavior. Enterprise Business Intelligence (EBI) brings together a variety of data sources from across the organization to provide business units with a real time empirical view. The XFINITY Insights Community (XIC) is a representative panel of thousands of XFINITY customers and product users that have opted in to provide regular feedback about their customer experience. The XIC is used by teams across the organization, including marketing and sales, product development, customer experience, and marketing/communications teams.
