ABSTRACT
This chapter shows that the loving concept acts as a prime that leads to the activation of further concepts associated with compassion, support, or solidarity that, in turn, lead participants to offer blood donations more readily. Health Services Depend on Safe and readily available supplies of blood to help save lives in many countries. It demonstrates that the activation of a concept or mental representation can exert an influence on subsequent information processing or behavior. To explain how mental representations can shape social behavior, theorists have hypothesized mental structures consisting of interconnected information or attributes. From a theoretical perspective, the behavioral consequences of environmental cues are not explained by a priming effect. Marketing scientists have used the stimulus-organism-response (SOR) theoretical model to explain the behavioral effects. Studies highlighting cultural stereotypes have consistently shown that men are more eager for courtship relations or sexual intercourse than women.
