ABSTRACT
This introduction presents an overview of key concepts discussed in the subsequent chapters of this book. The book studies cultural exchange through the way in which actors handle dilemmas, and thus shows how this interaction works as a virtuous circle. It attempts to (re)connect the research findings from the CURE (Corporate Culture and Regional Embeddedness) project with the wider debate on the role played by culture in uneven development and prosperity that has begun to emerge over the recent decade or so. The focus was on the culture of firms being influenced by regional culture, as a potential strength this regional culture needs to be activated and can thus only be fully realized via interaction with regional companies. The region has a distinct culture and identity, related to geographical location and history: It is a predominantly Catholic region in a predominantly Protestant country.
