ABSTRACT
Computer-mediated communication (CMC) can make relationship development, formation and maintenance convenient for South Asian youth as well as provide them with the necessary privacy and confidentiality. Building relationships was the most commonly volunteered reason for CMC use. Research could explore how, or if, CMC and face-to-face interactions differ in progressing toward a goal of marriage. This chapter explains the Data analysis was done using an interpretive methodology assisted by QSR N6 software. It describes the Non-probability purposive sampling was used to gather a sample of unmarried second-generation South Asian youth. Recruitment strategies included: posters, campus-wide e-mails, movie theatre advertisements and flyers given out at locations frequented by South Asians. The traditional South Asian family is a collectivistic entity, which embraces cohesiveness, loyalty and compliance from immediate and extended family members. This exploratory research provides insight into how South Asian youth use CMC technologies in their cross-gender relationships.
