ABSTRACT
This paper aims to discuss race relations and power-building in Brazil. It is well known that the Iberian colonizers developed special ways of imposing their supremacy, dissimulating the skin color standards to provoke some type of beliefs about shade stratification among African descendents, indigenous and mixed-race people. For the first time in South America there are deconstructive projects of that colonial paradigm still alive and strongly embedded in the media landscape. However, new identity politics and attitudes have been emerging amidst this old social cognition. This paper will discuss some speculative thoughts and power-building scenarios on new representations and struggles derived from these lived forms that are emerging in the new racial formations in Latin America. The question is: what will nation-building in the midst of this changing imagery be like? This paper proposes that a civic pedagogy is the only answer to rendering this phenomenon visible.
