ABSTRACT
In an effort to identify effective strategies for reducing prejudice, this research tested whether stigmatized individuals can evoke a common identity to deflect discrimination. In two experiments, straight male perceivers in a managerial role-playing paradigm were more likely to select a gay man for an interview if he had primed a common identity. Social psychology has long been interested in reducing prejudice and intergroup conflict. On the one hand, research into the causal antecedents of prejudice has identified many psychological variables that can reduce perceivers' biases. Additionally, intergroup conflict theorists have examined when the socially disadvantaged engage in collective action to combat injustice. This chapter focuses on highlighting common identity as both a preferred and effective strategy used by those who are stigmatized to "manage their spoiled identity". It highlights that a common identity would be both a preferred and effective interpersonal strategy for deflecting discrimination.
