ABSTRACT
Personal managers supervise and coordinate the business and career activities of professional entertainers. Sometimes the same attorney will represent the artist and the manager when the management agreement is negotiated. The quite active Music Managers Forum, based in the United Kingdom, was formed to further the interests of music industry managers and their artists, including the areas of live performance, recording, endorsements/merchandising, and music publishing. The National Conference of Personal Managers is committed to the advancement of personal managers and their clients. The West Coast– based Talent Managers Association was founded in 1991 and grew out of the National Conference of Personal Managers, and then broke away. The personal manager relationship is the business equivalent of a marriage. The personal manager is the chief executive responsible for promoting and marketing an artist, procuring labor for a musician is a difficult and treacherous area for all personal managers who operate in California.
