Digital technologies now allow news organizations to bring the news closer to

the consumer than ever before-in the palm of their hand via the smartphone or

tablet. In addition, these devices are embedded with geo-location or GPS capabilities

(Farman 2012), opening a world of location-based activities for the on-the-go consumer.

Nowadays, consumers are actively using location-based services for activities ranging

from social networking to play (Sutko and de Souza e Silva 2011). They are also using

their smartphones for other location-based services such as finding directions on a

map, checking weather, finding local restaurants, going online for news about the com-

munity, and getting traffic information. Thus, the idea of location now takes on a differ-

ent connotation for the individual in this digital era.