Our lived experience is, as Mark Deuze (2007, 13) writes, “framed by, mitigated through, and made immediate by pervasive and ubiquitous media”. In this new human condition, he continues, key organising categories of modern life, such as distinctions between public and private, or mediated and non-mediated experiences, have lost their intrinsic, commonly held and consensual meaning. In the same vein, Klaus Bruhn Jensen (2010, 64) argues that media are so closely integrated in our natural and cultural environments that they may no longer be recognised as media.