The notion of the “blurring boundaries” has become a flashy label to characterize
the way journalism is manifestly changing in the age of the internet. Meanwhile, such
labelling crops up in journalists’ description of themselves: for example, the editor-in-
chief of the British Guardian, Alan Rusbridger, indicates how exploring “digital space”
has led to a completely new notion of what journalism is: “It brings with it an entirely
new idea of what journalism is-indeed, for some, it calls into question whether there
is any such distinct thing as ‘journalism’” (Rusbridger 2011).