ABSTRACT
This chapter explains the mixed methods research is, investigates how researchers should determine whether to use mixed methods in their research and explains how to carry out mixed methods research. It considers the extent to which practical applicability in business should determine the overall research method, the modelling of the situation being researched, and the choice of statistical tools. Too often, academic researchers decide that they want to study a topic without regard for management implications and then have to force some conclusions about management implications based upon the analysis method or the model that they decided to use. To provide a more comprehensive approach to increasing the understanding of the research problem, the best fit was the pluralist research approach. Based on the development of research methodology and perceived legitimacy of both quantitative and qualitative research, social and human sciences researchers increasingly use the mixed-methods approach.
