ABSTRACT
This chapter demonstrates how a vernacular understanding of subculture plays out through a lens concerned with the mediation of belonging on social network sites MySpace and Facebook. It focuses on qualitative research into young people's uses of social network sites conducted on Australia's Gold Coast. The chapter explores the ways in which the author's participants reflect on and articulate experiences of everyday belongings. The use of social network sites has become normalised and enmeshed into everyday life for the majority of young Australians. Recruiting participants based on their use of a social network site did not involve looking for anything special. The profiles that constitute social network sites are rich with symbolic meaning. They serve as manifestations of identity work, and as spaces in which social interactions are carried out, displayed and archived, manifesting as a digital trace of the reflexive project of self'.
