ABSTRACT
In mainstream media and popular culture, young women frequently are positioned as the beneficiaries of progressive social change in the contemporary West. This chapter explores the Australian examples of online feminist activism, including in-person interviews with six self-described young feminists. In 1982, an essay in the New York Times titled Voices from the Post-Feminist Generation' suggested that women in their twenties had begun to disassociate themselves from the incredible bitterness' of the feminist movement. While post-feminism has been conceived as both referring to younger generations disassociation from feminism, and as an anti-feminist backlash, feminist media scholar Angela McRobbie takes an alternative view. By emphasising individual freedoms and minimising the continuation of structural gender-based inequalities, the politics of choice typifies a neoliberal and post-feminist narrative. The effect of this politics of choice, generally, is to make structural inequalities unidentifiable, or at least unnamable as inequalities.
