ABSTRACT
2 See Catto and Woodhead (2011) This was most vividly demonstrated by the backlash to The Sun headline in November 2015 when it claimed that one in five ‘British Muslims Sympathise with Jihadis’. The story was forcefully challenged by academics for its flawed methodology and interpretation of data collected by the Survation polling company. It even led to the researcher who conducted the poll to distance himself from the way the results were used by the newspaper. For further background see Duncan (2015).
