ABSTRACT
This introduction presents an overview of key concepts discussed in the subsequent chapters of this book. The book describes the mechanisms by which new value is captured and created in enterprises dedicated to play a role in the behavior economy. Google Earth typifies the behavior economy, by being a platform for intellectual engagement, continually upgrading its value for the user, and involving the user at all times in its growth. Both the traditional globe and the Quantum Leap version are examples of the industrial economy, where products are used by dedicated users, one at a time, and company growth is proportional to the number of products the producer can sell. The Quantum Globe was a bridge between the industrial economy and the behavior economy. It was the necessary schooling that our behavior required in order to comprehend and seek the value of Google Earth.
