ABSTRACT
New models of value creation, on digital platforms, shaping new experiences and information flows, drive the emerging business paradigm of the behavior economy. The behavior economy is now transforming every facet of daily life, where producing an experience that someone desires to be' involved in creates value. As the economic landscape shifts from a linear industrial archetype to a networked behavior model, the thinking of a high-impact business leader requires intellectual sophistication like never before. In the behavior economy, value is created by the emerging functions made available by increasing the number of elements and relationships within the system. The leadership of companies grounded in the industrial consumption economy did not need to be philosophers making sense of their world. This chapter examines the leaders who have built companies around visions of the future, in order to identify core attributes that should be developed in future leaders of the behavior economy.
