ABSTRACT
The economic model promoted in this book and exemplified by current behavior platforms, is a model where behavior is the only goal of our actions. We expect no other gain when engaging with Facebook; we just expect to be allowed to define ourselves, in our own words and images. On these platforms, there is no value assigned to any of the technical specifications of the system, and users are looking only at the capability of the platform to be the bridge between who they are, and who they want to be, in the eyes of their community. The value users seek here is the value of a moment in time, a moment in which the individual has the opportunity to expand and transform the self, by broadcasting to others. In this model, intrinsic motivation is the key to participation and engagement. In the Introduction to this book I stated that it is reasonable to add now that it will do so not because it can, but because our motivation will demand it.
