ABSTRACT
This chapter presents the most recent developments in transcultural research in the BRICs themselves, and provides an idea of the richness and tradition of the field. In Brazil, a series of research projects and studies identify the presence and influence of cultural traits in management style and organizations. Nevertheless, cross-cultural studies are still a new field and have evolved from comparisons to Anglo-Saxon management models, the intra-regional cross-cultural traits, and expats mobility, towards a southern perspective of organizational studies and transareal constellations. Research based on a contemporary BRICS-oriented framework is growing in India and has been more prolific on China than that on Russia, South Africa, and Brazil. This trend, however, has started to change gradually in recent years. Later in the 1940s and 1950s, a number of key political commitments and sensibilities in India revolved around the emerging notion of Third Worldism and Afro-Asian solidarity.
