ABSTRACT

This chapter presents the complexity of the services provided in a tourism context and analyses the extent to which the experience is co-constructed with the provider. It proposes a fairly extensive analysis of the complexities encountered by resorts at replicating the efficiency services that characterise integrated resorts. The chapter also analyses how the service is managed within an integrated resort where the offering is totally managed by the provider but where consumers are free to compose what they personally expect from their holiday. It then looks at French mountain resorts to understand how this integrated model can be transposed to a situation where the resort is set in a public place with disjointed public and private service providers. The general idea behind these various actions is to improve the co-construction process between consumers and tourism stakeholders with the ultimate objective to increase and facilitate co-construction mechanisms by easing and increasing the convenience in use of the services on offer.