ABSTRACT

Entrepreneurship and innovation is seen as a central element to the emergence of tourism economies (Hall and Williams, 2008; Van der Duim, Ren and Jóhannesson, 2012). Innovation is pervasive in tourism, and takes many and complex forms. Entrepreneurship creates disturbance through innovation, and can lead to the reshaping of an entire tourism landscape (Hall and Williams, 2008). As it becomes difficult to separate the tourism landscapes from the inhabited landscape of local people (Ingold, 2000; Knudsen, Soper and Metro-Roland, 2008), tourism innovations can also reshape the landscapes of the locals. As argued by Saarinen (1998), the development of tourism destinations can be an on-going process of producing spaces. This activity is neither neutral nor passive, but a spatial struggle. Multiple meanings, interests and values are involved. Knudsen, Soper and Metro-Roland (2008) emphasize that contestations over meaning occur in every landscape, tourism landscapes being no exception.