ABSTRACT
In tourism, heterogeneous services are primarily spread and commercialized through the communication of information. Almost all of the Small and Micro Tourism Enterprises (SMTEs) in the European border areas offered tourism information services on the WWW are ending at the borders. To overcome user desires and to gain the costumers and travellers amazing it is necessary, that the mobile systems have to provide the following information additionally: general tourism information, Points Of Interests (POIs), natural environment, entertainment and events, information about restaurants, hotels, special offers etc. and schedule and transportation. The simplest result of cross-border marketing in tourism should be to offer common Internet services. The success of building up cross-bordered co-operation and networked based services like services on the Internet and mobile information services needs to fulfil two types of measures. To let cross-border co-operation arise, particularly in bordering regions the SMTEs have to give up the monopoly and competition thinking.
